Could Zillow changes impact how you sell your home?

Starting May 1, 2025, Zillow has implemented a significant policy change that affects how homes are listed on its platform. In alignment with the National Association of Realtors’ (NAR) Clear Cooperation Policy, Zillow now requires that any property publicly marketed—through yard signs, social media, brokerage websites, or other means—must be entered into a Multiple Listing Service (MLS) within one business day. Listings that do not comply with this requirement will be removed from Zillow and Trulia .

Understanding the Change

This policy targets the practice of “pocket listings,” where properties are marketed privately without being listed on an MLS. Zillow’s stance is that such practices limit market transparency and can disadvantage buyers who are not part of exclusive networks. By enforcing MLS inclusion, Zillow aims to ensure that all buyers have equal access to available properties

Industry Reactions

The real estate industry has shown mixed reactions to Zillow’s policy. Brokerages like eXp Realty support the move, emphasizing the benefits of transparency and broader market access. Conversely, firms such as Compass criticize the policy, arguing that it restricts sellers’ ability to control the marketing of their properties and may not account for situations where privacy is desired.

Implications for Sellers and Buyers

For Sellers:

• Increased exposure through MLS listings could lead to a broader pool of potential buyers.

• Those preferring discreet sales may need to adjust their strategies or accept that their listings won’t appear on Zillow.

For Buyers:

• Enhanced access to a more comprehensive set of listings on Zillow.

• Reduced chances of missing out on properties marketed through exclusive channels.

Enforcement Timeline

Zillow began a phased rollout of this policy starting May 28, 2025, with full enforcement expected by June 30. Agents will receive notifications for non-compliant listings, and repeated violations may lead to further consequences .

Conclusion

Zillow’s policy change marks a significant shift towards greater transparency in the real estate market. While it aims to level the playing field for buyers, it also challenges traditional marketing strategies employed by some sellers and brokerages. As the industry adapts, the long-term effects on market dynamics and consumer experiences will become clearer.